<strong>Summer 2018 | HAPPY BIRTHDAY TO YOU AMERICA<br></strong>The New Pollution l Beck l 1997

Summer 2018 | HAPPY BIRTHDAY TO YOU AMERICA
The New Pollution l Beck l 1997

It's the 4th of July 2018... the USA's 242nd birthday.

That made us think of how we feel about our country and our own place in it and the world right now.  Somehow BECK's fantastic, stylistic, tongue-in-chic 1997 'NEW POLLUTION' song and video kindof feel to reflect our feelings... namely, an overwhelming compulsion for the ability to break on through. 

Do click on thru to the full post here and have a watch.  We know you will love it's cheeky perspective on alternative viewpoints, style and our crazy world at large as much as we do.  

<strong>Spring 2018 | STYLE-O-MATIC 'INSTANT STYLE MAKER' PICK #2<br></strong>Sock It to Us Please FOREVER 21!

Spring 2018 | STYLE-O-MATIC 'INSTANT STYLE MAKER' PICK #2
Sock It to Us Please FOREVER 21!

Accessories are for a-c-c-e-s-s-o-r-i-z-i-n-g… and we find joy and happiness in the daily ability to up our style game with their simple addition.  Whether blending in with, as a focal point for or setting the tone of any outfit, worn strategically they are our go-to style definers.

THE SCHOOL OF LIFE + VIA VTG VOX POP's STYLE-O-MATIC SMALL PLEASURES

Spring 2018 | THE SEQUEL: WE'LL TAKE SMALL PLEASURES, PLEASE. THANK YOU.
VIA VTG VOX POP Weighs in on the Musings of London Based 'School of Life'

Our favorite thought provoker, London based SCHOOL OF LIFErecently posted a commentary on 'Why Small Pleasures Are a Big Deal' reminding us of the innate pleasures and oft overlooked importance of 'small things'... including those in fashion.

<strong>Spring 2018 | STYLE-O-MATIC 'INSTANT STYLE MAKER' PICK #1<br></strong>TARGET's MOSSIMO 'T'' COLLECTION

Spring 2018 | STYLE-O-MATIC 'INSTANT STYLE MAKER' PICK #1
TARGET's MOSSIMO 'T'' COLLECTION


Got Style?  Whether you feel you do or not, we believe it doesn't take much to up your style game.  Anyone can do it with a little self empowering attitude and the right fashion tools.

Our quarterly STYLE-O-MATIC picks are the ultimate proof on how.  Super functional, decidedly affordable, extremely indispensable and even fun... find out what 'things' we've learned we can't live without in our own style arsenal and neither should YOU!


<strong>Winter 2017 |  ON BEING YOU<br></strong>Thoughts on You, Style and the World You Spin In

Winter 2017 | ON BEING YOU
Thoughts on You, Style and the World You Spin In


Hello... and thank you for taking the time to visit us here!

This is our first official JOURNAL post and though its subject matter may seem random to our work at VIA VTG VOX POP, that couldn't be further from the truth. Why? Because when we think of STYLE and how it is defined, we think of PEOPLE first, not clothing.

For us, there feels to be no more validating an example of the beauty in celebrating individual style than the music video for LOSE IT by OH WONDER.  We invite (well, implore!) you to click through and see for yourself why.

 

<strong>Fall 2017 | ON (NOT) BEING PERFECT<br></strong>A Word from VIA VTG VOX POP's Boss Lady

Fall 2017 | ON (NOT) BEING PERFECT
A Word from VIA VTG VOX POP's Boss Lady


It's near zero hour of VIA VTG VOX POP's launch and I couldn't help but get a last word in before we go live.

If you've found your way here because you have a history with V.I.A. (or me) or have heard about the site through some illusive 'in-the-know' grapevine, thank you for taking the time to visit.  In September, we will follow up with an official launch to the rest of the world, but we feel comforted at this point to simply hang with you in these early days...